Monday, September 13, 2004


Picking the spin

I don't know where the media term 'spin' originated, but I like to think it comes from cricket and the wiles of a spin bowler, where there are numerous recognised deliveries and many more variations that can produce unique 'spin' to outwit a batsman.

One of my favourite features of Channel Four's excellent cricket coverage is known as 'jargon-buster', where a kind of cricket boffin (Simon Hughes) takes you through the origin of obscure terms.

What we need is a jargon-buster for the media- or maybe just some old-fashioned straightforwardness.

Chrenkoff's latest 'Good News from Iraq' is up, and I notice a couple of interesting things tucked in amongst all the other generally good stuff:

'"Now that the security conditions have improved, it is easier to provide… aid," said EU Foreign Minister Ben Bot during his recent visit to Baghdad' (link)

and

'the government of Georgia will double its contingent in Iraq by October, from 157 to 300 troops' (link)

I think these two snippets, while naturally only part of the context in Iraq, are interesting in the light of the language the media, and notably the BBC, are using.

This report talks of fighting 'across' Iraq, and was introduced under link-headlines that talked of 'widespread' fighting.

This kind of language is commonly used and enough to keep the anti-war faithful's blood pressure nice and high in between explosions, but makes little sense when put in the context of the kind of good news Chrenkoff reports.

I included the snippet about the Georgian commitment because it shows what those who have real professional concerns think about Iraq and the direction in which it’s going. It's also interesting for the obscurity of the source: can it be that no mainstream media picked up this news? They certainly have no problem talking about troop withdrawals from Iraq, however insignificant numerically- or countries warning citizens not to travel to Iraq. It must just be that the Georgians are bribed and/or coerced, eh, Mr Kerry?

Maybe indeed the Georgian government has ulterior motives- they admit as much in very gracious terms. What government doesn't? The important point is that the US, despite its so-called false Iraq war, is a sought-after ally. GWB's strength as a steadfast war leader and faith in his armed forces has drawn many to seek advantage from cultivating his friendship. That's generally been known, where I come from, as statesmanship.

To return to the 'spin', I think that terms like 'widespread' and 'across' ought to be knocked for six by any solid middle-order journalist. What they conceal is that violence is highly localised, if vicious, and widely rejected by Iraqis. The purchase they have had on the public perception of Iraq is the kind of spin that Shane Warne and co. can only dream about.

Update: On the other hand... I noticed this- kind of an anti-Chrenkoff approach it's only fair to mention.

 
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