The BBC has a future?

Here's the text of the BBC's chums' notion of market research. I think it's nonsense, since the question of what to pay for and how to value the BBC is being asked within a completely skewed context- where we have a monolithic organisation bound up with the history of Britain going right back, and a market that's been shaped by their existence from its beginning. However, I have several good acquaintances who know high level market research in theory and in practise- and I plan to glean some observations from them.