While the BBC is lavishing attention on Gordy's Toady and his Baptism of Fire- ooh look, adventure, colour, that dashing jawline- JK Rowling's profile on Wikipedia had a rapid update, I notice:

"According to The Guardian, Rowling is a close friend of Prime Minister Gordon Brown and his wife, Sarah, with whom she collaborated on a book of children's stories to aid the charity One Parent Families."

Don't know if the update was simply that of altering Brown's title, or if the whole entry was added after Gordon's ascension. Either way, someone cares about Gordie's image (not least the Guardian, source of one of those articles blatantly appealing to sexist stereotyping, "Gordon's Women")

Frankly I have to say I'm sick of all the Gordon-boosting I notice on the BBC and elsewhere. Gordon does not head a new government, is not an unknown quantity or in any way exciting, and does not represent a new direction for Britain. He has been merely the heir to the media coronation and spin which Blair inaugurated.